Dive Industry Marketing has shaped some of the most iconic brands, products, and professional careers in scuba, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with one of the industry’s most experienced voices, Peter Radsliff.

🕐Timestamps:

00:00 Intro – Welcome to Marketing Minutes

00:28 Guest Introduction – Peter Radsliff

01:20 Early Diving Roots & Bamboo Reef Dive Shops

03:40 Dive Retail Community and Career Foundations

04:05 Joining Oceanic in the Bob Hollis Era

05:38 From Sales Manager to Product Leadership

07:50 Expanding Oceanic’s Marketing and Product Line

09:20 Advice for Young Dive Industry Professionals

11:00 Building Skills Beyond Diving

11:45 Creating the First Air-Integrated Dive Computers

13:20 Why Dive Shops  ...