Diving with a Purpose CARES Initiative takes center stage in this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring Kramer Wimbley, board member of the nonprofit Diving with a Purpose (DWP). This conversation explores how purpose-driven diving, maritime archaeology, and coral restoration intersect with real opportunities for dive retailers, professionals, and traveling divers.

🕐Timestamps:

00:00 Intro & Marketing Minutes welcome

00:30 Introducing Kramer Wimbley & Diving with a Purpose

01:10 Origins of DWP and maritime archaeology work

03:15 How dive shops and groups can get involved

04:25 Mission travel destinations and custom group trips

05:30 Major sponsors and nonprofit funding impact

07:15 Introduction to the CARES Initiative

08:10 Four pillars of CA ...