In this edition of Marketing Minutes, Britain Cline speaks with Shelli Hendricks, founder of Blue Horizon Solutions, and Jean Henry of the American Water Sports Association about an innovative approach to diving- combining paddle sports with scuba diving, plus new leadership training and certification travel opportunities.

Shelli brings executive coaching and diver development into the scuba world, while Jean is pioneering kayak and paddleboard diving, opening up new adventure markets and cross-sport education. Together, they’re offering certification trips, group retreats, and collaborative programs that link dive shops with paddle communities- a huge opportunity for dive retailers looking to expand.

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