Rachel Steidley of SSI | Marketing Minutes
Scuba Diving Industry Magazine Podcasts di Scuba Diving Industry Magazine
Note sull'episodio
In this insightful episode, SSI North America's Rachael Steidley joins Britain and William Cline to explore how SSI is pioneering digital transformation in scuba training. From their 100% digital training model to their multifunctional SSI app and the innovative MyDiveGuide platform, Rachael shares tools that are helping dive centers streamline operations and expand outreach. The episode also highlights SSI’s growing environmental specialties, VA program launch, and the brand’s localized support through 40+ global service centers.
🕐Timestamps:
00:13 – Introduction
00:47 – Guest Introduction: Rachael Steidley
01:05 – SSI’s Digital Training Transformation
03:00 – Conservation Benefits of Digital-Only Materials
04:32 – Instant Updates and No Fees for Pros
04:55 – The SSI App: A Dive Pro’s Best Tool ...