Dive shop marketing tips are essential for retailers navigating today’s scuba industry. In this Level Up: From Behind the Counter episode from Scuba Diving Industry Magazine, hosts Britain and William Cline sit down with Patrick Hammer, former dive shop owner, course director, nonprofit leader, and longtime contributor to the dive industry.

🕐Timestamps:

00:00 Intro – Level Up Hosts Britain & William Cline

01:02 Patrick Hammer Introduction – Dive Right In Scuba 01:55 Patrick’s Career in Retail & Instructor Training

03:18 Nonprofit Impact – Ralph Erickson Foundation & Global Programs

04:34 Why Instructor Training Still Inspires Him

06:02 Lessons from Selling a Dive Shop

08:44 Innovative Retail Strategies at Scuba Emporium

10:05 Sherry Hammer’s Youth SEAL Program Success

11:36 ...