Welcome to Scotland 2026, looking at what's next for Scottish business. Every week, we look at the biggest news coming out of Scotland alongside leaders based within to talk about how we can inspire real life innovation and what leading it takes.

In this special but brief episode this week, hosts Label Sessions MD Nick Sherrard and Hedgehog Lab Commercial Director Derek Gibb discuss their recent appearance at the Data & Marketing Association's event in Edinburgh.

They cover how AI is transforming customer engagement in marketing but not losing sight of how human creativity can work in tandem to strengthen consumer loyalty.

This podcast is brought to you by Label Sessions, a part of the Hedgehog Lab family. We're the world's leading innovation expert network, bolstered by expertise in AI delivery.

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