You're Selling It Wrong: Why Relationships Close More Deals Than Pitches | Lauren Hankins
Note sull'episodio
Welcome back to the Say It Better podcast. I sat down with my good friend Lauren Hankins, a healthcare partnership leader with over a decade of experience building and scaling businesses, and the author of her debut self-help memoir, Big Boned. Lauren is one of those people who makes you rethink everything you thought you knew about sales and communication.
Here is the truth she dropped in this conversation: the best product does not always win. The best relationship does. And if you are walking into every meeting with a slide deck instead of a genuine conversation, you are already behind.
This episode is for anyone in sales, leadership, or any role that requires you to communicate with people and actually get results.
In this episode we cover:
- Why sales has nothing to do with your product and everything to do with your relationships
- How Lauren builds trust with executives before she ever mentions what she is selling
- What communication breakdown really looks like in corporate environments and how to fix it
- Why smart does not equal leadership and what actually makes a great leader
- The C.L.E.A.R. framework for communication that will change how you run your meetings
- How simplicity sells and complexity kills deals every single time
- What her memoir Big Boned is really about and why she wrote it
Lauren is sharp, real, and full of gems. This one is not just about sales. It is about showing up as a genuine communicator in every area of your life.
Learn more about Lauren:
Website: www.laurenhankins.com
Linkedin: https://www.linkedin.com/in/ldenning/
Instagram: https://www.instagram.com/laurendhankins/
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Produced by Wonderhaus