Karel Papik spent 20 years making video games and then discovered that gaming principles for hooking users in the first hour are more advanced than most B2B onboarding. He brought that thinking to Product Fruits, then scrapped the entire roadmap to rebuild it around AI.

We get into why his investors offered more money within 24 hours of hearing the pivot, how "forbidden mechanics" from gaming translate into SaaS adoption, why he stopped doing outbound and content entirely — and why he now tells founders to stop listening to customers about the future of their product.

For SaaS founders, product managers, and operators thinking seriously about onboarding, AI adoption, and how to grow without chasing every trend.

In this episode:

→ Why investors offered more money within 24 hours of the AI pivot

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