Why your biggest pricing mistake is copying competitors and going cheaper | Mark Walker @ Nue
saas.unbound di Anna Nadeina
Note sull'episodio
Mark Walker has been a litigator, a music industry lawyer, and a repeat SaaS founder — and he's now CEO of Nue, the revenue orchestration platform quietly running the billing stack for most of the major AI companies you've heard of.
We get into why customers come to you looking for reasons not to buy, how one Nue customer had $2M unbilled and didn't know it, when Stripe is genuinely enough and when it isn't, why seat-based pricing was never really right — and what Mark thinks are the only real moats left in SaaS.
For SaaS founders thinking about pricing, billing complexity, or what their revenue stack should look like as they scale.
In this episode:
→ Why customers come looking for reasons not to buy
→ How to find and fix revenue leakage (one customer: $2M unbilled)
→ When to invest in r ...