saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #17 of season 6, Anna Nadeina talks with Aaron Gibson has exited two companies, turned down VC funding, and built Hurree — a data analytics platform — by obsessing over one thing: showing users value before they quit.

In this episode:

→ Why Aaron thinks moats are "a lot slimmer than they used to be" in the AI era

→ How anonymous pulse surveys exposed a culture problem he didn't know he had

→ Initiatives that changed team retention

→ His framework for knowing when to double down on a gr ...