Your business is speaking before anybody opens their mouth.

In EP 4 of Running It, Ozge McAree explores something most businesses completely overlook:

the invisible signature every business leaves behind.

From luxury hotels and beauty salons to corporate offices, retail stores and hospitality venues — people emotionally react to spaces within seconds.

The scent.

The lighting.

The atmosphere.

The emotional tone.

The energy of staff.

It all says something.

This episode dives into:

• the psychology of scent and emotional memory

• why customers decide how they feel almost instantly

• how spaces influence behaviour, comfort and spending

• why some businesses feel premium while others feel disconnected

• the emotional side of branding most companies  ...