Most businesses spend a fortune on how a space looks.

Very few think about how it feels.

In Episode 1 of Running It, Ozge McAree talks about first impressions, scent, memory, emotion, and why people often decide how they feel about a business before a single word is spoken.

From luxury hotels and corporate lobbies to clubs, clinics, gyms, retail stores and commercial spaces, Ozge shares real stories from the world of hygiene and premium scenting — and why scent has become one of the most powerful, overlooked parts of customer experience and branding.

This isn’t about candles or air fresheners.

It’s about psychology.

Because people might forget what they saw… but they rarely forget how a place made them feel.

And as Ozge says:

“No one ever walks into a place, says it smells  ...