Right On Target

Right On Target

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Target Talk: Ambriidawg On Building Dawgii Piece by Piece

Ambriidawg joins Target Talk to talk about the creative path that led her to launch Dawgii and what it has taken to bring the brand to life. She reflects on when clothing first started standing out to her, where her creativity lived before fashion, and how the idea for Dawgii slowly turned into something real. The conversation gets into the early challenges, the learning curve of building a brand from scratch, and the parts of the process people usually do not see. We also talk about the latest Dawgii drop, what mattered most while putting it together, and which pieces mean the most to her now that they are out in the world. More than anything, this episode is about trusting your instincts, staying patient through the slow parts, and building something that actually reflects you. Follow her: @ambriidawg Follow the brand: @dawgii.co Shop Dawgii: dawgiiclothing.com

Episode 131: Angel Reese to Atlanta, Bulls Fire Front Office, Offset Shot

This week, the guys discuss Kirk Cousins landing in Las Vegas, Angel Reese being traded to Atlanta, and the Bulls firing their president and GM with just a week left in the season. They also get into Cooper Flagg becoming the youngest player to score 50 after dropping 51 on Orlando, plus the Lakers dealing with injuries to Luka Dončić and Austin Reaves right before the playoffs. In music and culture, the conversation turns to Post Malone teasing a massive double album, The Eternal Buzz, and Isaiah Rashad announcing It’s Been Awful for May 1. The guys also discuss Wireless being canceled after Kanye West was blocked from entering the U.K., Offset being shot in Florida and remaining in stable condition, and the much more serious fallout involving Pooh Shiesty and Gucci Mane, with Shiesty being held on kidnapping charges tied to an alleged armed contract dispute involving Gucci Mane’s label.

Target Talk: bdifferent On Come On!!, Grief, and Finding Purpose in Music

bdifferent joins Target Talk for a conversation about what happens when music stops being just something you do and starts becoming something you need. He talks about growing up in Atlanta, being shaped by family, loss, and competition, and how everything changed after losing his mom and grandmother. What comes through in this episode is not just the pain, but the way that pain gave his music weight, direction, and purpose. We also get into Come On!! as a project that reflects where he is now, more confident, more versatile, and more locked in on what he wants to say. He speaks on music as therapy, the discipline behind getting better every day, and the kind of belief that comes from seeing what is possible up close, including through his brother Anthony Edwards’ rise. More than anything, this one is about turning grief into fuel and building something that feels honest. Follow him: @1bdifferent

Target Talk: Spaceboifresh Is More Than a Radio Personality

We sat down with Spaceboifresh, 97.9 The Beat personality, artist, DJ, engineer, videographer, and self-described entertainer, for a conversation that really shows how much ground he’s covered. He talks about growing up in Oak Cliff, being raised by his grandparents, discovering music through the CDs and tapes his dad left behind, and how all of that shaped the way he creates now. From there, the episode opens up into everything that came with building a career across so many lanes. He gets into moving to Los Angeles, learning patience the hard way, doing live streaming and filmed content before it became the norm, and how all that work eventually led to opportunities with 97.9 and beyond. It ends up feeling less like a résumé and more like hearing somebody explain how all the pieces actually connected. Follow him: @spaceboifresh

Episode 130: Jaden Ivey Out in Chicago, Puka in Rehab, and J. Cole’s Hoop Dreams

This week, the guys discuss Jaden Ivey being out in Chicago and why the Bulls may have felt justified in making that move after a situation that went beyond basketball. They also get into Puka Nacua checking into rehab after a rough stretch off the field and what that context means around the latest allegations. They also talk Steph Curry nearing a return for Golden State’s play-in push, J. Cole chasing hoop dreams with the Nanjing Monkey Kings while also speaking honestly about not really feeling like the best rapper alive, Kanye’s Bully officially dropping, and prayers up for Megan Thee Stallion after a scary health situation during her Broadway run.

Episode 129: Jay Z Questions Rap Battles, J Cole Speaks, NBA Playoff Race Tightens

This week, the guys discuss the NBA playoff race tightening across both conferences as the regular season winds down, along with what Mac McClung’s G-League scoring record really means. They also break down Jay-Z’s GQ interview, including his take that rap battling may not need to be part of the culture anymore, plus his comments on Kendrick Lamar and Drake. The episode also covers J. Cole opening up during The Fall Off rollout, BigXthaPlug’s 6WA, and Spotify’s SongDNA feature.

Target Talk: ZayHube Is Stepping Into His Next Chapter

ZayHube joins Target Talk to talk about where he’s at right now and how he got there. From Virginia Beach roots to building in Dallas, he reflects on the early influences that shaped his taste and how his sound has started to come into its own over time. This is a conversation about patience, figuring it out as you go, and trusting what feels right creatively. We also get into the run he’s on right now, what he’s focused on, and how he decides when something is ready to put out. ZayHube speaks on collaboration, what he’s trying to prove to himself this year, and the mindset behind the music he’s making today. He also opens up about honoring his mother and how that continues to push him forward. Follow him: @zayhube

Episode 128: Cade Cunningham at Risk, WNBA Getting PAID, Jack Harlow Got “Blacker”?

This week, the guys discuss the growing tension between the NFL and referees as CBA negotiations stall, raising the possibility of a strike or lockout. They also break down Cade Cunningham being at risk of missing All-NBA due to the 65-game rule, despite having a career season. The episode also covers NBA expansion to Seattle and Las Vegas, the WNBA’s new CBA and massive salary increases, and reactions to Jack Harlow’s viral interview clip and new album, along with the latest conversation around LaRussell.

Episode 127.5: Bam Adebayo Drops 83?! Magic City Night Canceled & Tatum Returns

This week, the guys react to one of the most shocking scoring performances in NBA history after Bam Adebayo dropped 83 points, the second-highest scoring game ever behind Wilt Chamberlain. The performance sparked immediate debate across the league after Bam went 36-for-43 from the free throw line, raising questions about whether the free-throw volume overshadowed the historic night. The guys also discuss the NBA canceling the Atlanta Hawks planned Magic City theme night, Jayson Tatum returning from a ruptured Achilles earlier than expected, Kanye West announcing a one-night stadium show tied to the rollout of Bully, and the Supreme Court case involving rap lyrics as criminal evidence after artists like Travis Scott, Young Thug, and Killer Mike joined the legal brief.

Episode 127: NFL Free Agency Breakdown: Cowboys Trade for Rashan Gary, Maxx Crosby Deal Collapses

This week, the guys switch things up with a special episode focused entirely on NFL Free Agency. Instead of the usual mix of sports and music, the guys break down the biggest moves from around the league as teams reshape their rosters heading into the new season. The Cowboys headline the discussion after trading for Rashan Gary from the Packers, adding a proven pass rusher to the defensive front. Dallas also strengthens the secondary by signing Jalen Thompson, adds quarterback depth with Sam Howell, and brings in help on the defensive line with Otito Ogbonnia while keeping Sam Williams in the pass rush rotation. The Cowboys also move Osa Odighizuwa to the 49ers in exchange for additional draft capital. Around the league, the guys react to several major trades and signings, including the Maxx Crosby trade to Baltimore collapsing after a failed physical, the Ravens pivoting to sign Trey Hendrickson, the Jets acquiring Minkah Fitzpatrick and Geno Smith, and the Bills trading for DJ Moore. They also discuss Pittsburgh landing Michael Pittman Jr., the Dolphins releasing Tua Tagovailoa, and several other major free agency deals shaping the offseason.
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