Note sull'episodio
Most marketing advice is addition. Add a channel, add a content pillar, add another sequence. Almost nobody tells you what to take out.
A thread on r/DigitalMarketing asked the opposite question: what did you deliberately stop doing, and what happened to your results? This episode walks through the answers, plus one of my own.
What I cover:
- Why retargeting everyone who visits your site wastes budget, and what to target instead
- Vanity metrics, and how to connect every number you report to pipeline
- The cost of editing live campaigns every day
- Channel sprawl, and why two channels that produce beat six you maintain
- Publishing on a fixed schedule when you have nothing to say
- Vague landing page openers and content that never mentions the product
- Why the biggest discount can bring in your lowest value subscribers
- Using AI agents for specialist tasks, and the mistake of pointing the time saved at producing more
- How to run a subtraction audit on your own marketing in an afternoon
Mentioned in this episode:
Original Reddit thread: https://www.reddit.com/r/DigitalMarketing/comments/1wuz0jg/whats_something_you_stopped_doing_in_your/
GA4 and GTM setups I use for B2B clients: https://blogs.findingcities.in/ga4-gtm-setups-i-actually-use-for-b2b-clients/
Integrating AI into your SEO process: https://blogs.findingcities.in/ai-seo-automation/
Full written version: https://blogs.findingcities.in/marketing-mistakes-to-avoid/
I am Reuben Noronha, a B2B marketing consultant based in the UAE. More at https://reuben.findingcities.in