What can the world's biggest sporting events teach us about making reuse work? ♻️

In this episode, Shraddha Kumar speaks with Emily Alfred, Senior Waste Campaigner at the Toronto Environmental Alliance, about the lessons learned from FIFA-related reuse efforts in Canada.

The conversation explores why Toronto and Vancouver faced challenges implementing reuse systems at FIFA venues, while also highlighting the practical wins beyond the stadiums, including successful fan festival initiatives and the momentum they're creating for future mega-events.

In the next episode of the Reloop Brief, we'll look beyond FIFA to showcase existing reuse systems across Canada and the real-world successes already happening today.