In this third episode of Ramble On, Kate is out walking in Yorkshire.

Kate recently compared her own human-written marketing strategy with an AI-written strategy, only to find a lack of creativity - or distinctiveness - in the latter strategy. Her disappointment is the focus of today's walk, with Kate wondering why AI can't piece together the unique assets of her business to create a marketing plan that differentiates her from competitors. Kate asks listeners to think about their own differentiators and how they can avoid blending in to the 'sea of sameness' that we're all swimming through.

You're invited to listen to this episode whilst taking a walk to experience the boost in creativity and problem-solving for yourself. Before you head out, please remember to stay hydrated and safe in the sun. Stay open minded about t ...