“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about  storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent.

• 00:30 Introducing Lynn Panting and Business and Arts NL
• 03:44 The Narrative Marketing Initiative
• 09:35 Mentorship Success Stories
• 13:11 Best Formats for Storytelling
• 14:54 How to Get Started With Storytelling
• 18:07 Overcoming Capacity Challenges
• 21:15 The Role of Consistency and Regularity in Storytelling
• 22:00 How Artists Benefit from Sharing Their Story

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