On this episode of Nemo Nation, host Jimmy Mac sits down with Mike Roeth, Executive Director of the North American Council for Freight Efficiency (NACFE), to discuss the strategies behind “The Messy Middle” — a framework for celebrating accomplishments and progress during the ongoing fuel transition in the trucking industry.

Mike shares insights on:

How fleets can focus on successes, not just challenges, during the transition to cleaner fuels

Key strategies for navigating the “messy middle” of change in operations and technology adoption

Practical advice for fleet managers and drivers on efficiency improvements and fuel transition milestones

Gain expert perspective from one of trucking’s leading voices in sustainability, efficiency, and operational strategy, and learn how celebrating progress can drive long-te ...