What happens when making something more efficient actually makes us use more of it, not less? In this episode of Quantum Curiosities and Tech Revelations, we dive into Jevons' Paradox—the counterintuitive 19th-century economic principle originally observed with coal consumption—and explore its startling relevance to our AI-saturated present. As artificial intelligence makes computation, energy, and even human attention dramatically cheaper and more accessible, are we witnessing history repeat itself on a technological scale nobody quite anticipated? Join us as we unpack how efficiency gains in AI might be fueling unprecedented consumption rather than conservation, with consequences rippling across energy grids, data centers, and the very fabric of how we work and think.

To help navigate this paradox, we're joined by Anna, whose sha ...