In this episode, Cyndee breaks down what happens when employees become a business's unofficial marketing team — for better or worse — and the seven questions every business owner needs to answer before that happens.

In this episode:

• Two real (anonymized) client stories: a jewelry store manager's off-hours TikTok comment that triggered a public backlash, and a multi-generational family business now incentivizing employee follower growth with no guardrails in place

• Headline cases: a Memphis furniture employee fired for viral rap videos; a longtime Waffle House employee fired after a viral song about the chain

• Why trust isn't the same as training — and why most businesses would never skip training for other high-stakes roles

• The real metric that matters: not views o ...