Publicist in Your Pocket | Podcast in RSS.com

Publicist in Your Pocket

Publicist in Your Pocket

di Cyndee Harisson

Lavoro Come fare

Trust Your Employees — Just Not Always With Your Marketing.

In this episode, Cyndee breaks down what happens when employees become a business's unofficial marketing team — for better or worse — and the seven questions every business owner needs to answer before that happens. In this episode: Two real (anonymized) client stories: a jewelry store manager's off-hours TikTok comment that triggered a public backlash, and a multi-generational family business now incentivizing employee follower growth with no guardrails in place Headline cases: a Memphis furniture employee fired for viral rap videos; a longtime Waffle House employee fired after a viral song about the chain Why trust isn't the same as training — and why most businesses would never skip training for other high-stakes roles The real metric that matters: not views or followers, but customers who show up because of what they saw The seven essential questions to answer before an employee becomes part of your marketing Six low-risk things employees can do to build real, compounding trust — without ever going viral How this fits into PR Shield's five-step Reputation Readiness Path: Anticipate, Fortify, Monitor, Respond, Recover Resources mentioned: Free Employee Social Media Guardrails Template — inside the PR Shield Skool community Upcoming webinar expanding on this topic — join the Skool community for details Subscribe and leave a review — it helps more business owners find these conversations before they need them.

"We Should've Had Better Processes in Place" — The Good Good–Callaway Crisis

In this episode, Cyndee breaks down the Good Good Golf–Callaway crisis, not as a golf story, but as a case study in what happens when explosive growth outpaces organizational readiness. In this episode: The co-branded Callaway driver ad that sparked national backlash, and why both companies' apologies pointed to the same root cause Why neither CEO blamed the joke, and what it means that both blamed their own process instead How the same message-discipline failure that caused the crisis reappeared four days later, in the CEO's own unscripted response Why Good Good's scale (2M+ subscribers, $45M raised, a PGA Tour title sponsorship) never translated into a crisis plan Why this pattern matters for the growing number of creators and influencers chasing the same kind of growth The difference between a distribution asset, a growth asset, and an organizational asset — and why brands need all three Mentioned in this episode: Cyndee's guest article for Michael Toebe's Reputation Intelligence newsletter — link here The Reputation-Ready Creator™ Certification (in development) — crisis-planning training built for creators and influencers The Reputation Stress Test — a one-on-one diagnostic that identifies gaps in your reputational readiness before they become headlines PR Shield's growing network of insurance partners exploring reputational risk alongside traditional property and liability coverage Learn more: Visit PRShield.com to learn about the Reputation Stress Test or the Reputation-Ready Creator Certification Join the PR Shield Skool community for more resources and upcoming events Subscribe and leave a review — it helps more founders, creators, and brand leaders find this conversation before they need it.

Influencer Marketing Isn't a Numbers Game Anymore

Cyndee Harrison breaks down why influencer marketing — now a $33 billion industry — has scaled faster than the safety net around it. Using the classic celebrity-endorsement model (George Clooney and Nespresso) as a contrast, Cyndee explains how big-budget brand partnerships have always come with built-in protection: media training, legal review, and crisis planning. Influencer marketing, by comparison, often runs "without a seatbelt." She walks through what's at stake for all three parties in a brand deal — the creator, the brand, and the consumer — and uses a recent Michigan state-agency influencer story to show that even well-intentioned, by-the-book partnerships can still land in a headline questioning judgment. What You'll Learn Why traditional celebrity endorsements came with an "apparatus" most influencer deals skip entirely The three parties who absorb risk in any brand/creator partnership — and how each one is exposed Why smaller brands are especially vulnerable when vetting creator partners A real recent example: Michigan's state tourism agency and 54 paid creators, and why doing things "right" isn't always enough to avoid reputational fallout Why consumer trust — not follower count — is the actual currency being spent in every partnership How reputation readiness training and crisis planning are now learnable, buildable skills for businesses of any size Key Moments The Clooney/Nespresso story — how celebrity endorsements set the original template for brand partnership protection The $33 billion problem — influencer marketing's scale outpacing its guardrails (per Influencer Marketing Hub) The Michigan case study — a state agency's 54-creator campaign and the headline risk that followed even compliant execution The three-sided risk breakdown — creator, brand, and consumer, and what each one stands to lose The trust economy — why a broken partnership doesn't just cost one deal, it erodes belief in everything that follows Notable Lines "Visibility without protection is just exposure." "Credibility is currency." "The moment you hand a creator your name and logo, their judgment becomes your judgment." "'We didn't know they were going to do that' has never once unrung the bell." Who This Episode Is For Creators evaluating or negotiating brand deals Business owners considering influencer partnerships Marketing and PR teams building vetting or crisis-readiness processes Anyone curious about the consumer trust side of influencer advertising Resources & Links Free community + resources: skool.com/prshield Join the waitlist for the next Reputation Readiness Certification cohort — announced inside the Skool community Leave a review, share the episode with someone who manages a brand worth protecting, and subscribe wherever you listen.

The Reputation Stress Test: What It Is, Why You Need It, and Why Your Insurance Carrier Should Care

A good friend of Cyndee's just lost $19,000 to identity theft. She's one of the smartest, most accomplished people Cyndee knows — and it still happened to her. It's what prompted Cyndee to spend a day updating every password and reviewing every account she owns. And it raises a bigger question: why does it always take something hitting close to home before we get proactive? In this episode, Cyndee turns that same question on your business. You've got insurance for your building, your inventory, your liability — property and casualty can always be replaced. But nobody's covering your reputation, and there's no policy that writes you a check for the customers who quietly stopped showing up after something went wrong online. Cyndee walks through the Reputation Readiness Path™ (Anticipate, Fortify, Monitor, Respond, Recover), shares real numbers from WTW's 2026 Reputational Risk Readiness Survey, and gives you a free way to start assessing your own reputation tonight — before you ever need the full Reputation Stress Test. This episode is part of the Publicist in Your Pocket podcast by PR Shield® — the show that gives founders, creators, and small business leaders the PR moves they couldn't afford to hire. 🔗 Get the free visibility tool, the Reputation Stress Test one-pager, and expanded show notes inside the PR Shield® community. 📋 Topics covered: Why it takes a close call to make any of us get proactive about protecting what we've built The one business asset that isn't covered by any insurance policy you already own Why reputational risk may be the single most fatal risk a business ever faces The three things most business owners do when something goes wrong — wait, hope, scramble — and why none of them work The Reputation Readiness Path™: Anticipate, Fortify, Monitor, Respond, Recover A free way to start your own reputation check tonight What the Reputation Stress Test actually is, and why insurance carriers are starting to pay attention Real numbers from WTW's 2026 Reputational Risk Readiness Survey ⏱️ Chapters: 0:00 — A friend's $19,000 identity theft, and why it takes a close call to wake any of us up 1:15 — The insurance question nobody's asking: what's covering your reputation? 2:15 — Why reputational risk may be the single most fatal risk a business faces 3:15 — Wait, hope, scramble — the three things we all do wrong 4:15 — The Reputation Readiness Path™: Anticipate, Fortify, Monitor, Respond, Recover 6:00 — Start tonight: the free DIY version 6:45 — What the Reputation Stress Test actually is 8:00 — The numbers: WTW's 2026 Reputational Risk Readiness Survey 9:15 — Why your insurance broker should be part of this conversation 10:00 — The manifesto Free resource mentioned in this episode: A free online visibility tool is on the homepage of prshield.com — no signup required. Plus the Reputation Stress Test one-pager and expanded show notes, free inside the PR Shield® Skool community. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison Publicist in Your Pocket is hosted by Cyndee Harrison, founder of PR Shield®. New episodes help founders, creators, and small business owners gain visibility without vulnerability.

Is AI Finding You — Or Ignoring You? How to Show Up in an AI-First World

Word of mouth used to be the last word. Now it's the first click. There was a time when your reputation moved slowly enough to manage. Something came up — a complaint, a bad day, or even a great opportunity — and you had a beat. Time to breathe, check the facts, decide how to tell your side. Time was your buffer. That buffer is gone. The second someone asks AI about your business, the machine has already pulled an answer together from every scrap it can find and handed it over like it's the truth — before you even know there's a conversation. You're not writing the first draft of your story anymore. AI is. In this episode, Cyndee Harrison breaks down what actually changed, why "they check before they choose" is now a business reality instead of a catchy phrase, and the two moves every business owner needs to make right now — the first two steps of the Reputation Readiness Path: Anticipate and Fortify. What you'll learn Why time used to be your buffer in a crisis — and why AI erased it How a version of your business gets written and handed to customers without you in the room Why word of mouth is no longer the last word, it's the first click The reason responding and recovering are no longer enough on their own The two moves that protect you now: Anticipate and Fortify The five that matter Time used to be your buffer in a crisis. AI erased it — the answer is now instant. AI compiles a version of you from everything online and hands it over as truth. You're no longer the first draft of your own story. The risk isn't saying the wrong thing — it's being summarized at scale before you know there's a conversation. AI gets your basic business details — hours, address, phone — wrong about a third of the time. Usually a gap problem, not a you problem. The whole game moves to the first two steps: Anticipate (go see what the machine says) and Fortify (make what it finds accurate, consistent, and yours). Credibility is currency. Your one action step Tonight, Google yourself like a stranger, then ask ChatGPT to describe your business. Write down the gap between who you really are and what the machine says. That's your Anticipate step, done — and that gap is your whole to-do list. Chapters [00:00] Time used to be your buffer [01:37] Word of mouth is now the first click [02:44] The turn — both sides of the glass [04:05] How immediate this really is: there is no page two [04:36] You're not in the room [05:29] If AI is getting you wrong, it's probably not your fault [06:53] The two moves [09:05] Your one action step [09:34] The five that matter [10:31] The manifesto Free resources 🛡️ Get the free AI Visibility Audit Worksheet inside the PR Shield community — it walks you through the whole Anticipate-and-Fortify pass. Join free: skool.com/prshield Want someone to sit beside you and do it with you? That's the Visible tier. Publicist in Your Pocket is hosted by Cyndee Harrison, founder of PR Shield®. New episodes help founders, creators, and small business owners gain visibility without vulnerability.

How to Handle Trolls and Haters Online

A business owner in our community lost an entire weekend to one stranger in his comments. He was right on the facts — and every reply he wrote just made the fight bigger, until people who’d never heard of his business knew him as ‘the guy fighting in the comments.’ He’s in good company: from Amy’s Baking Company to a boutique hotel that tried to fine guests for bad reviews, the internet is full of owners who went toe-to-toe with trolls and lost. In this episode I share the one question to ask before you respond to anyone — do they want resolution, or an audience? — plus exactly how to handle each, and seven ways to stand up for yourself without becoming the troll. This episode is part of the Publicist in Your Pocket podcast by PR Shield — the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire. 🔗 Get the free Troll Response Decision Tree, the crisis-plan course, and expanded show notes inside the PR Shield community. 📋 Topics covered: Three real owners who fought trolls and lost — and why The one question: resolution or audience? How to handle each kind of person Protecting your team before a crisis hits Knowing the line where a pile-on needs a real hand Seven ways to stand up for yourself without becoming the troll ⏱️ Chapters: 0:00 — Owners who fought trolls and lost 1:45 — Crisis is a spectrum 2:15 — The one question: resolution or audience 3:15 — Handling each kind 4:15 — Protect your team + know your line 5:15 — Seven ways to stand up without becoming the troll 7:00 — Your action step 7:30 — The manifesto Free resources mentioned: The Troll Response Decision Tree, and the free crisis-communications-plan course — both inside the PR Shield community. About Cyndee Harrison: Cyndee Harrison is an award-winning publicist and the founder of PR Shield® and Synaptic, a Michigan-based reputation studio. Her work is built around a clear belief: credibility is currency — and no founder, creator, or small business owner should have to defend a reputation they earned alone. Through PR Shield, Cyndee helps business leaders get more visibility with less vulnerability, offering a collaborative community, affordable technology tools, and access to dedicated professional publicists. Get started at prshield.com or tune into the Publicist in Your Pocket podcast wherever you listen. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison

How to Grow Your Google Reviews Without Getting Banned

A salon owner I know got fed up watching a former stylist rack up three times her reviews — so one weekend she texted every client and asked them all to leave one. Forty came in over the weekend. By Monday most were gone, and a few days later her profile was banned. She hadn’t done anything dishonest. She just did the right thing the wrong way. In this episode I break down how to grow your Google reviews the right way — the way that’s compliant and actually sticks. We cover the moves that get you banned, the Three C’s (Culture, Consistency, Clickability), and the one timing trick that beats any automated text: the natural pause. Plus our honest take on review software, and an invitation to Tech Tuesdays. This episode is part of the Publicist in Your Pocket podcast by PR Shield — the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire. 🔗 Get the free Review Request Scripts, expanded show notes, and tools inside the PR Shield community. 📋 Topics covered: The salon owner who got banned doing the right thing the wrong way The four ways to get your listing flagged or suspended The Three C’s: Culture, Consistency, Clickability The natural pause — and the return-to-the-table follow-up Why a personal ask beats an automated text Replying to reviews the right way Our honest take on review software (RepLyft and the PR Shield Reputation Engine) Tech Tuesdays — free weekly office hours in the community ⏱️ Chapters: 0:00 — The salon owner who got banned 1:30 — How and when you ask is the whole game 2:00 — The ways that get you banned 3:00 — The Three C’s 4:30 — The natural pause (and the return pause) 6:00 — Replying to your reviews 6:30 — Our honest take on review software + Tech Tuesdays 8:00 — Your action step: adopt the Three C’s 8:30 — The manifesto Free resource mentioned: The Review Request Scripts (word-for-word asks built around the Three C’s) — free inside the PR Shield community. Tools mentioned: RepLyft (hands-on review monitoring, from $9.99/mo with a free 14-day trial) and the PR Shield Reputation Engine on HighLevel (automate and scale). Both backed by the community, the team, and Cyndee. About Cyndee Harrison Cyndee Harrison is an award-winning publicist and the founder of PR Shield® and Synaptic, a Michigan-based reputation studio. Her work is built around a clear belief: credibility is currency — and no founder, creator, or small business owner should have to defend a reputation they earned alone. Through PR Shield, Cyndee helps business leaders get more visibility with less vulnerability, offering a collaborative community, affordable technology tools, and access to dedicated professional publicists. Get started at prshield.com or tune into the Publicist in Your Pocket podcast wherever you listen. 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison

Your Google Business Profile Is Your Most Underused PR Tool

A friend of mine was spending a few thousand dollars a month on Google ads and couldn’t figure out why the phone wasn’t ringing. So I pulled out my phone and Googled him the way a customer would. His hours were wrong. His photos were three years old. And a one-star review he’d never even seen was sitting right at the top — with no response. Meanwhile, his competitor’s profile was wide awake, and that’s the one AI served up first. He was paying to send people to a storefront with the lights off. In this episode I walk through the single most underused (and completely free) PR tool you already own — your Google Business Profile — and the five simple moves that turn a dead profile into a working one. Plus two bonus habits I’m experimenting with myself that almost nobody talks about. This episode is part of the Publicist in Your Pocket podcast by PR Shield — the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire. 🔗 Get the free GBP Optimization Checklist, expanded show notes, and tools inside the PR Shield community. 📋 Topics covered: The friend who was paying for ads while his profile sat dark Why reputations now have to be managed, not just earned The silo between PR and SEO is dead The 5 free moves that wake up your Google Business Profile Why reviews are the most visible part of your PR strategy Two bonus habits: your own daily map directions, and becoming a prolific reviewer The 15-minute tonight plan ⏱️ Chapters: 0:00 — The friend paying for ads with the lights off 1:30 — Your most underused PR tool 2:15 — Move 1 & 2: claim it, complete it, feed it photos 3:30 — Move 3: treat reviews like the storefront they are 4:15 — Move 4 & 5: Posts, Q&A, and who else is reading 5:15 — The free checklist 5:45 — Two bonus moves most people won’t tell you 7:15 — Your one action step 7:45 — The manifesto Free resource mentioned in this episode: The GBP Optimization Checklist — free inside the PR Shield community. About Cyndee Harrison Cyndee Harrison is an award-winning publicist and the founder of PR Shield® and Synaptic, a Michigan-based reputation studio. Her work is built around a clear belief: credibility is currency — and no founder, creator, or small business owner should have to defend a reputation they earned alone. Through PR Shield, Cyndee helps business leaders get more visibility with less vulnerability, offering a collaborative community, affordable technology tools, and access to dedicated professional publicists. Get started at prshield.com or tune into the Publicist in Your Pocket podcast wherever you listen. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison

How to Respond to a 1-Star Review (And Avoid Making It Catastrophically Worse)

Someone left you a one-star review. Or a scammer just charged you $500 to “remove” it from Google. Either way — this episode is for you. In this episode, Cyndee Harrison walks through the single most important thing most business owners don’t know about negative reviews: report before you respond. She shares two real client stories — including a motorcycle dealer who waited twenty days and got every review removed — and breaks down the three mistakes that make a bad review catastrophically worse. Plus a preview of the Three C’s of review growth coming in Episodes 6 and 7. 🔗 Get the free 1-Star Review Playbook inside the PR Shield® community. 📋 Topics covered: The $500 Google scam targeting panicked business owners — and how to spot it Why you should report before you respond to any negative review How to report a Google review — step by step, no login required The motorcycle dealer who waited 20 days and won The 3 mistakes that make a bad review catastrophically worse The 4-part PR Shield® Response Framework A preview of the Three C’s of 5-star review growth ⏱️ Chapters: 0:00 — The restaurant owner and the $500 Google scam 1:00 — A one-star review isn’t the end of the world. How you respond might be. 1:45 — Report before you respond — and how to do it 3:00 — The motorcycle dealer: 20 days, 4 reviews, all removed 4:30 — The 3 mistakes that make it worse 5:30 — The 4-part response framework 6:15 — The Three C’s preview: Culture, Consistency, Clickability 7:00 — The manifesto --- Free resource mentioned: The 1-Star Review Playbook — free inside the PR Shield® community at prshield.com About Cyndee Harrison: Cyndee Harrison is an award-winning publicist and the founder of PR Shield® and Synaptic, a Michigan-based reputation studio. Her work is built around a clear belief: credibility is currency — and no founder, creator, or small business owner should have to defend a reputation they earned alone. Through PR Shield, Cyndee helps business leaders get more visibility with less vulnerability, offering a collaborative community, affordable technology tools, and access to dedicated professional publicists. Get started at prshield.com or tune into the Publicist in Your Pocket podcast wherever you listen. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison

Crisis Is a Spectrum

You know that feeling. You pick up your phone first thing in the morning and there it is — a notification. And in the three seconds it takes you to read it, everything changes. That’s not a news cycle. That’s a notification cycle. And it doesn’t care what time it is, what day it is, or whether you have a plan. Most people think crisis means a headline. A front-page story. An executive scandal. But that’s not the crisis most founders, creators, and small business owners face. In this episode, Cyndee redefines what crisis actually means for your business — and walks through the five modern triggers that account for the vast majority of reputation crises facing small businesses today. Plus: the first step in the PR Shield® framework that almost nobody takes — and the free Crisis Spectrum Checklist waiting for you inside the community. This episode is part of the Publicist in Your Pocket podcast by PR Shield® — the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire. 🔗 Get the Crisis Spectrum Checklist and expanded show notes inside the PR Shield® community. 📋 Topics covered: Why there’s no such thing as a news cycle anymore — only a notification cycle Why crisis isn’t just headlines — it’s a spectrum that starts much closer to home The five modern triggers for bad news facing small businesses today The crisis spectrum — low to high, and what to do at each point The first step in the PR Shield® framework that most business owners skip What’s coming in Episode 4 — the one-star review playbook ⏱️ Chapters: 0:00 — The notification cold open 0:45 — What crisis actually means for your business 2:00 — The five modern triggers 4:00 — The crisis spectrum — low to high 5:00 — The first step in the framework: Anticipate 5:45 — The Crisis Spectrum Checklist 6:30 — What’s coming in Episode 4 7:00 — The manifesto --- Free resource mentioned in this episode: Crisis Spectrum Checklist — free inside the PR Shield® community at prshield.com About Cyndee Harrison: Cyndee Harrison is an award-winning publicist and the founder of PR Shield® and Synaptic, a Michigan-based reputation studio. Her work is built around a clear belief: credibility is currency — and no founder, creator, or small business owner should have to defend a reputation they earned alone. Through PR Shield, Cyndee helps business leaders get more visibility with less vulnerability, offering a collaborative community, affordable technology tools, and access to dedicated professional publicists. Get started at prshield.com or tune into the Publicist in Your Pocket podcast wherever you listen. 🌐 prshield.com | publicistinmypocket.com 📱 Connect with us: Instagram: @getprshield TikTok: @prshield LinkedIn: linkedin.com/in/cyndeeharrison

1 di 2