You’ve been thinking like a marketer your whole career. And marketing has gotten you this far. But in an AI-first world where trust is the currency and your digital proof trail determines whether customers choose you — marketing alone isn’t enough anymore. It’s time to think like a publicist.

In this episode I break down the three core differences between a marketing mindset and a publicist mindset — and give you three practical things you can do this week to start building the proof trail that actually earns trust.

This episode is part of the Publicist in Your Pocket podcast by PR Shield — the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire.

🔗 Get the expanded show notes, templates, and tools inside the PR Shield community.

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