This episode explores Target Canada’s aggressive store-opening approach. Instead of entering slowly, learning from early locations, and adjusting, Target moved toward a large-scale launch. The pace reduced the organization’s ability to test assumptions, absorb feedback, and stabilize operations before expanding.

For PMs, this episode focuses on rollout strategy, pilots, phased delivery, and the dangers of confusing deployment with adoption.

Key PM Questions:

What should a pilot actually prove?

When is a phased rollout better than a large-scale launch?

How do PMs protect learning time when leaders want speed?