Maya made a video for work. She typed a script into an avatar tool, and eleven minutes later there was a version of her talking down the lens. She posted it. Then someone in the comments asked whether she was allowed to do that under the EU AI Act, and she realised she had no idea.

This episode is the answer. Sam walks through what Regulation (EU) 2024/1689 actually regulates, and corrects the mistake almost everyone makes: the Act does not work on people or on content. It works on AI systems, and on the role you are playing when you touch one. Find out whether you are a provider or a deployer first, and everything else follows.

We cover the four risk levels, the practices that are banned outright rather than merely restricted, why recruitment quietly drags ordinary companies into high-risk territory, and the obligation that has been  ...