Prof to Prof

di Stukent.inc

Bringing AI SEO into the Classroom: Audits, Workflows, and Student Projects Scott Cowley

In this episode of Prof to Prof, Scott Cowley, associate professor of marketing and Director of the Digital Marketing Program at Western Michigan University, explains what students need to know about SEO in the age of AI. Drawing from current job-market research and his own classroom experience, Scott shows that traditional SEO skills still matter, but students must also understand how brands become recommendations within AI-generated answers. Designed for marketing and business faculty, this presentation makes concepts such as query fan-out and retrieval-augmented generation easier to teach. Scott shares practical ways instructors can bring GEO (generative engine optimization) into their courses through AI visibility audits, client projects, and content strategy exercises. Learn how to help students measure a brand’s presence in AI search, create content grounded in real evidence, and build portfolio projects that prepare them to discuss AI-ready marketing work in job interviews

Preparing the Next Generation of Digital Marketers with Ryan Russell

In this episode of Prof to Prof, Ryan Russell, associate lecturer of marketing at the University of Tennessee at Chattanooga and CEO of Lyft Media Group, shares actionable strategies to help educators train career-ready marketing graduates. Drawing from both agency leadership and classroom experience, Ryan explains why traditional textbooks and static “click skills” are no longer enough. He outlines how instructors can shift focus from search engine optimization (SEO) to answer engine optimization (AEO) and generative engine optimization (GEO) to keep pace with evolving search behaviors. Designed for marketing and business faculty, this presentation breaks down how to instill strategic curiosity, analytical literacy, and real-world confidence through experiential tools like Simternships. Learn how allowing students to fail and iterate through ambiguity builds true career readiness, why context matters more than content, and how partnering with industry professionals can continuously modernize your syllabus.

Enhancing Digital Marketing Education Through Real-World Simulation Experiences with Jeff Larson, Kathy Fredrickson, Ryan Russel, and Jackie Kuehl

In this episode of Prof to Prof, host Paul Kotter kicks off an instructor panel discussion featuring Jacqueline Kuehl (Director of the CalStat Marketing Center at DePaul University), Kathy Fredrickson (Director of the Digital Marketing Clinic at the University of Wisconsin), Ryan Russell (Faculty at the University of Tennessee at Chattanooga), and author and digital marketing scholar Jeff Larson. Drawing from real-world agency experience, academic leadership, and years in the classroom, this expert panel breaks down how simulation-based learning is transforming digital marketing education. Designed for marketing and business faculty, this live panel from the Fall 2025 Stukent Digital Summit explores why traditional assignments and live client accounts with real budgets fall short of preparing students for modern careers. The panelists reveal how running paid campaigns, managing ad spend, and navigating platform analytics inside a risk-free sandbox environment allows students to safely fail, iterate, and build authentic strategic curiosity. Learn how linking tactical execution back to core marketing theory bridges the gap to day-one job readiness, how student simulation metrics translate directly into compelling resume proof points, and how educators like you can easily integrate experiential courseware to foster deeper classroom engagement.

Using Bluesky for Teaching and Learning with Wahiba Chair and Elva Fisher

In this episode of Prof to Prof, award-winning educator Wahiba Chair and researcher Elva Fisher examine the emerging role of decentralized social media in higher education pedagogy. Drawing from an empirical study conducted at University Canada West, they share preliminary findings on how international ESL students used Bluesky as a low-stakes learning tool in a hybrid communication course. Their research reveals significant gains in student engagement, peer community, media literacy, and English writing development when using custom feeds and course hashtags on the platform. Beyond the research data, Wahiba presents a universal 5-step framework — covering purpose, structure, prompts, engagement, and measurement — that any instructor can use to integrate Bluesky into their syllabus. Learn how custom feeds create a safe, sandbox environment, how to handle platform moderation, and how to structure weekly microblogging prompts that encourage active learning and responsible AI tool usage.

AI in Action: Tools, Tips, and Tricks for Teaching Marketing and Communications with Marcia Gomez

In this episode of Prof to Prof, Marcia Gomez, veteran communications professional, president of Black Canvas Communications, and full-time lecturer at the University of Miami School of Communication, delivers an actionable road map for integrating generative AI into marketing and public relations courses. Addressing common faculty concerns around academic integrity and student critical thinking, Marcia explains why educators must get ahead of AI usage by positioning intelligent systems as collaborators rather than ghostwriters. She introduces her custom-built PRESS framework (Position, Request, Explain, Style, Structure) designed to help students write context-rich prompts that drastically reduce hallucinations and elevate creative output. Designed for business, marketing, and communication instructors, this presentation provides plug-and-play classroom exercises that can be implemented immediately. Learn how to run fast-paced visual mood board challenges, direct AI client simulations, execute release-and-rewrite editing drills, and instill rigorous fact-checking habits in your students. Marcia emphasizes that while AI can rapidly generate initial drafts, human judgment, professional ethics, and authentic voice remain irreplaceable skills in modern communication education.

Entry-Level Roles and Career Readiness: Evolving Dynamics in the Age of AI with Beatrice Epwene

In this episode of Prof to Prof, Dr. Beatrice Epwene, associate teaching professor of communication and AI researcher at Penn State Harrisburg, examines the rapid evolution of career readiness and entry-level positions. As AI capabilities scale exponentially and once-hyped roles like prompt engineering quickly become obsolete, Beatrice challenges higher ed instructors to break out of academic silos. Instead of preparing students for static job titles, she presents a framework for teaching timeless, "domain-agnostic competencies," including design-centered problem solving, algorithmic thinking, product architecting, agentic automation, and systems orchestration. Designed for marketing, business, and communication educators, this discussion outlines actionable tactics for transitioning students from fearing AI to leveraging multi-agent systems as collaborators. Learn how to update your syllabus for the AI-first workforce and navigate shifting entry-level expectations to help your students enter a rapidly changing market.

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