Scientists are encouraged to share their findings with the general public; organizations that communicate scientific discoveries, such as National Geographic, are helping to build an informed and rational citizenry in a changing world full of misinformation. But what if the incentives of the magazine and TV businesses come into conflict with responsible scientific research and communication? On second thought, let’s not make a big deal out of this—it’s not like a beloved scientific organization would promote a narcissistic huckster who invented a geologic feature in the pursuit of publicity.