Jami Langham, COO of Coleman Automotive Group, sits down with Kyra Kennedy, the company's social media and branding lead, for a conversation about why branding in the automotive industry is so much more than logos and colors.

Kyra came up through retail and the trailer industry before Jami brought her into automotive. In this episode she breaks down what she's learned managing branding across a rapidly growing dealership group, including one store that had a reputation for selling frame damage and airbag deployment vehicles under the previous ownership. She explains how social media becomes the frontline tool for rebuilding trust in communities where the old owners broke it.

Jami and Kyra talk about why social media doesn't sell cars directly but sells the people behind the cars, why community involvement is the most underrated form o ...