Standing on the platform at Exeter station in the mid-1930s with nothing worth reading, publisher Allen Lane conceived a plan to sell serious literature for sixpence, the price of a pack of cigarettes. This episode follows how he and his brothers launched the venture in 1935 under The Bodley Head, bought paperback reprint rights to Hemingway and Agatha Christie from rivals who assumed he would fail, sent a 21-year-old office junior to the London Zoo to sketch the logo, and survived bookseller rejection thanks to a 63,000-copy Woolworths order.

We then look at the wartime paper rationing formula based on 1938 to 1939 tonnage that handed Lane an enormous quota, his pivot to gardening, poultry, and aircraft-recognition manuals, the Forces Book Club, and the Pelican and Puffin imprints that brought academic knowledge and rural education to work ...