"You can be the lowest priced listing in the neighborhood and still be overpriced." James Shaw takes on the number one thing agents are scratching their heads about right now: a listing that's "priced right" but isn't getting showings or offers. One agent gets a stubborn seller from overpriced to under contract in six days by laying out three clear options in an email. Another discovers that "condition" means something totally different to buyers than it does to agents (in one case, it was just paint). Agents share how they go beyond data with local stories, before and after photos, field trips to competing listings, and previewing every comparable home before the listing appointment. If your listing is sitting and you're sure the price is right, this call will make you rethink that.

Aired on September 28, 2026

The Pivot: SHIFT Ahead  ...