"When the market changes, you don't slow down, you ramp it up." James Shaw pulls from Shift page 81 to break down why most agents' instinct in a shifting market, cocooning, pulling back, waiting it out, is exactly the wrong move. Before diving into lead gen, agents share how they're running Monday (or Tuesday, or Thursday) market updates, breaking down real strategies for turning raw MLS stats into content that actually earns trust and keeps people filtering what they hear about the market through their agent instead of the news. Then James lays out the real system: know your top lead sources through the lead source tracker, pair it with a daily points tracker, and stop chasing whatever's trending and start going deeper into what already works. Real talk from agents about working harder than they'd like to admit, why showing up matters more than  ...