In Episode 3 of the Penny Linn Podcast, Krista sits down with Emma, the creator behind the fast growing needlepoint account What’s The Stitch. What starts as a casual chat quickly becomes a fun, honest look at how Emma built her presence in the needlepoint world by blending humor, authenticity, and a love for stitching.

Emma shares how she first fell in love with needlepoint and why she decided to start posting her work online. Her TikTok and Instagram videos took off almost immediately, thanks to her relatable storytelling and her ability to make needlepoint feel modern and fun. As she and Krista talk about content creation, Emma opens up about what it is like to balance growth, community, and creative inspiration.

They also dive into the challenges of managing engagement, handling brand par ...