In this episode, we explore how ⁠UltraTech Cement Audio Campaign⁠, in collaboration with Paytunes, turned the Rath Yatra festival in Puri into a hyperlocal success story through the power of digital audio advertising. Discover how geo-targeted in-stream ads on Pocket FM helped UltraTech connect with devotees along the festival route, driving 5.3× higher CTR and above-benchmark listen-through rates.

We’ll break down the campaign’s strategy, execution, and results—from targeting key decision-makers (men aged 25–55) to leveraging contextual cultural moments that boosted both brand awareness and engagement.

Tune in to learn how audio attention can outperform t ...