Note sull'episodio
In this episode, we explore how UltraTech Cement Audio Campaign, in collaboration with Paytunes, turned the Rath Yatra festival in Puri into a hyperlocal success story through the power of digital audio advertising. Discover how geo-targeted in-stream ads on Pocket FM helped UltraTech connect with devotees along the festival route, driving 5.3× higher CTR and above-benchmark listen-through rates.
We’ll break down the campaign’s strategy, execution, and results—from targeting key decision-makers (men aged 25–55) to leveraging contextual cultural moments that boosted both brand awareness and engagement.
Tune in to learn how audio attention can outperform traditional ad formats, and how brands can harness Paytunes’ precision targeting to win in today’s attention economy.