In this episode, we unpack how KFC partnered with Paytunes to run a 20-day audio-first campaign in Kolkata, achieving a 1.15× uplift in Listen-Through Rate (LTR) and a 3.03× increase in CTR during the festive season.

Using 30-second in-stream audio ads with companion banners across music, storytelling, and gaming environments, the campaign delivered strong mobile-first engagement among 18–44 audiences. We break down platform strategy, device insights, daypart performance, city-level LTR trends, and how gaming inventory played a key role in driving action.

A concise case study on how audio attention + smart pacing can deliver both brand recall and measurable performance for QSR brands.

🎙️ Presented by Paytunes – powering hig ...