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How do you drive sustained attention in a category where decisions are high-value and consideration cycles are long? In this episode, we break down how Ambuja Cement leveraged programmatic digital audio to deliver measurable impact across key construction markets.
Running for 45 days across premium streaming and gaming platforms, the campaign combined 30-second in-stream audio with clickable companion banners to reinforce reliability and product strength at moments of peak listener attention.
Key outcomes:
- 1.07× Listen-Through Rate uplift (above benchmarks)
- 5× CTR surge driven by contextual companion banners
- 1.01× reach over-delivery across target regions
- Mobile-first engagement led by Android users (~87% of impressions)
Learn how geo-targeting, behavioral retargeting, frequency control, and multilingual creatives helped maximize message absorption and interaction — proving audio’s power in the modern attention economy, even for B2B categories like building materials.
Presented by Paytunes — powering high-impact audio advertising.