In this episode, we explore how Dr. Reddy’s partnered with Paytunes to execute a 45-day connected audio campaign across smart speakers and premium podcast platforms—delivering high-quality engagement and sustained listener attention.

Using Alexa-enabled devices, Amazon Music, and contextual healthcare content, the campaign targeted health-conscious audiences and young parents, achieving a 1.02× uplift in Audio Completion Rate (ACR) and stable reach at scale. With bilingual creatives, contextual targeting, and smart timing around key moments, the campaign maintained strong engagement without fatigue.

We break down platform strategy, audience insights, tier-wise city performance, and how connected a ...