Most sales conversations don't fail because of pricing or competition. They fail because the rep stopped listening somewhere between hello and the close. John Barrows, one of the most respected sales trainers in the world and the man behind training teams at Salesforce, LinkedIn, Amazon, and Dropbox, joins Jake for a conversation that challenges almost everything conventional sales wisdom tells you to do.

What You'll Learn

John calls it the "give a shit factor." It sounds simple. It isn't. The reps who double their numbers aren't better at technique or objection handling. They have a fundamentally different relationship with the people they're talking to. They're genuinely curious. They actually listen. They slow down when every instinct is telling them to speed up.

John breaks down why the perfect cold call ope ...