Sorry, Alex. Scripts Are Killing Your Close Rate.

Alex Hormozi says memorize the script. Jake says that's exactly why most salespeople plateau. Scripts feel like structure but function like a cage, locking you into a narrow approach that only resonates with a fraction of the prospects you'll ever meet. This episode is a direct challenge to conventional sales wisdom and an invitation to something that actually works.

What You'll Learn

• Why sales scripts restrict your success to a small subset of prospects and quietly cost you everyone else
• What happens the moment a conversation goes off script and why robotic recovery destroys trust faster than any objection ever could
• How over reliance on memorized pitches trains you to stop listening, the single most damaging habit in sales ...