In this episode, Jake dives into the “Transfer” step in the STRATA framework and reveals how the best sales pitches make the idea feel like it’s the prospect’s own. Y

ou’ll discover why leading the prospect to their own conclusion dramatically reduces resistance and buyer’s remorse.

You’ll learn:

• Why pushy, scripted sales pitches back prospects into a corner, and why that’s a losing strategy.
• How STRATA’s order lays the foundation so the prospect is ready to take your idea as their own.
• The power of future pacing and assumptive language to subtly guide thinking without forcing decisions.
• Examples of how to engage prospects by inviting them to complete the picture with their insights.
• How to avoid “commission breath” and develop faith in the sales process.
• The differenc ...