Owen McBride has been in sports his whole life. He started coaching soccer at 12, launched a private coaching business at 16, and is now the CEO of Sportified - a tech company designed to support the facilitators who are actually on the ground with kids every day.

This conversation covers the full arc: the early coaching gigs on the North Shore, building Private Coaching Collective while playing university soccer at SFU, walking away from a pre-med path, surviving COVID as a first-time founder, and the philosophy that youth sport is really a health company in disguise.

Owen is honest about the trade-offs - the burnout, the credit card debt, the relationship strain, and why he almost quit his own company four times. But he also talks about what keeps him going: the kids, the coaches, and the belief that authenticity is the only thing t ...