Yash Pradhan is a self-taught illustrator and designer whose creative education happened online.

A 90s baby shaped by internet culture, he began his career as an accountant before turning his obsession with design into a full-time practice. What started as small experiments shared online became commissioned work for brands like Coach, Real Madrid, Meta, Kingfisher and lots more!.

In this conversation, we unpack:

• what it means to build taste in public
• how digital curiosity becomes a competitive edge
• why understanding IP, ownership, and pricing is non-negotiable for creators today
• genre-building
• nostalgia as aesthetic strategy
• why the best wor ...