The speed with which many corporations have aborted DEI initiatives that they were "committed to" only two months ago tells us two things: (1) they have no scruples and (2) they were never truly committed to DEI. If we are honest with ourselves, we could tell from their haphazard initiatives that often focused on virtue signalling over substance and at times, resulted in marginalised people caught in the crosshairs of their ill thought out DEI campaigns.

Key words: DEI, Trump Executive Order, corporate retreat from DEI programs, Target, Bud Light, affirmative action in higher education, Asian Americans, African Americans

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