Episode Summary

AI was supposed to make building a business easier.

But instead… it’s exposed a completely different bottleneck.

In this episode of Behind the Funnel, I sit down with Samim Safaei from SIFT to break down what’s actually happening behind the scenes right now.

We go deep into why most founders are stuck even with AI, what “expensive motion” really looks like, and why the real advantage today isn’t tools — it’s direction.

If you’ve been feeling like you’re doing more… but not actually moving forward — this one will hit.

What We Cover

• Why AI didn’t remove bottlenecks — it shifted them
• The difference between automation and direction
• What “expensive motion” looks like in AI workflows
• Why founders feel produc ...