In this episode of News Bytes, we sit down with Maureen Ballatori, Founder & CEO of Agency 29, at New York Kitchen in Canandaigua, NY. Maureen shares how her farm roots shaped her passion for agriculture and how her creative agency helps food, beverage, and ag brands succeed.

She also gives us a sneak peek into her keynote at the NYFB State Annual Convention, where she will address the opportunities and challenges of artificial intelligence in agriculture – and how farmers can approach new technology as a helpful tool rather than something to fear.