Remember when promoting a show meant drawing a poster and handing out photocopies? Simpler times!

In this episode, we talk about the highs and lows of getting people through the door — from when to cancel an event to when to hold your nerve and trust your audience will show up.

We dive into whether COVID broke the collective trust between venues and ticket buyers, how tough it can be to afford theatre tickets (especially if you don’t live near one or have a family), and why accessibility — in marketing and in mindset — really matters.

Plus, we dream up some radical new ideas for audience engagement… like pet-friendly theatre. 🐾 Because hey, if the dog can come, maybe more people will too.

A funny, heartfelt chat about community, courage, and keeping the lights on — one ticket at a time.