Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn

Episode Summary: In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Derek Rahn, VP of Demand Generation at LeadGenius, to explore the evolving world of B2B data and modern go-to-market strategy. Derek explains why traditional data providers are breaking down in niche markets, how custom data and first-party signals drive better pipeline, and why the future of GTM requires deeper segmentation, better attribution, and a new hybrid role: the Revenue Engineer.

What you’ll learn:

1. The difference between prebuilt databases and bespoke B2B data

2. Why hyper-sp ...