NDV Framework

Needs (The Fuel) - Past

Approval — to be liked and validated.

Significance — to be seen as exceptional and impactful.

Acceptance — to belong to a trusted in‑group.

Pity — to be cared for or excused; hardship recognised.

Strength (Power) — to be untouchable, capable, in control.

Intelligence — to be seen as highly capable and smart.

Decision Pillars (The GPS to "arrive at" Values) - Present

The GPS directing the next move.

Deviance — breaks norms; prefers the opposite of what’s expected.

Novelty — seeks change, stimulation, and “new.”

Social — prioritises people, harmony, and relational impact.

Conformity — follows rules, standards, and consensus.

Investment — protects prior effort; weighs ROI and sunk c ...