Vejay Anand graduated as a pharmacist but then, went into doing an MBA. Marriage, advertising and product marketing happened. He joined Cafe Coffee Day during its meteoric rise in India and put in systems and standard operating procedures to drive efficiencies.

He blew hot and cold, moving from coffee to beer. His love for teaching and writing led him down the path to becoming a brand historian and, on his blog, he has several stories for those who are interested - https://onlykutts.com/