Jim Lenskold wears several hats and as we find out on this episode of the MulletCast perhaps a mullet or two now and again. Jim is the founder of the Lenskold Group, a distinguished leader in the development and implementation of marketing ROI processes. Jim is a recognized marketing ROI expert and author of the award-winning book “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability” (McGraw Hill). Jim is an avid music fan and serves as the Board Chairman & President of the Asbury Park Music Foundation. The mission of Asbury Park Music Foundation is to keep the Asbury Park music legacy alive by providing under-served youth with life-changing music education, helping the local music scene thrive, and uniting a diverse community through music. Check out this episode to learn more about Jim, the AP Music Foundation and why you mig ...