Answering the BIG question around measurement: Who gets the credit?

In this first episode of Mobile Mastermind Sessions we have host Stephen Chung, CRO at Smadex and Maor Sadra, CEO/Co-founder of INCRMNTAl sharing his journey founding his own company.

2 years ago, VS now, VS what might be: Entrepreneurship during pandemic times, solving the issue around measurement and insights on the future of the mobile ad-tech industry. Maor tells the story about how he decided to become an entrepreneur and give a solution to the biggest issue around measurement: who gets the credit?