At 21 years old, Brandi Leifso was living in a women’s shelter in Vancouver with $15 and a laptop. Today, she is the founder and CEO of Evio Beauty and the author of Fearless Choices.

In this episode of Mission Critical, Brandi shares the unfiltered story behind building Evio Beauty from a shelter safe house to building a booming beauty empire. But this conversation goes deeper than entrepreneurship.

Together, Lance and Brandi explore the psychology of decision-making, the myth of fearless leadership, and why power is something you practice through choice.

From "cringe" bootstrapping moments to landing a 215,000-unit purchase order she nearly fumbled, Brandi reflects on the messy reality behind resilience, and why rewriting your personal narrative can be more powerful than rewriting your résumé.

She also  ...